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Marketing Enablement
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Transformation

Change Management and Adoption

AI Operating Model & Governance

AI Operating Model & Governance

Turn strategy into sustained behavior change across teams.


  • Deliverables: stakeholder maps & measurable goals, evergreen business case, risk/assumption log, comms plan, role-based training & enablement, adoption dashboards, feedback loops.
  • How we work: co-create with your leaders, embed change champions, align incentives/RACI, instrument adoption from day one.
  • Outcomes: faster time-to-value, higher utilization, reduced change fatigue, durable ways-of-working.

AI Operating Model & Governance

AI Operating Model & Governance

AI Operating Model & Governance

Make AI useful, safe, and measurable, company-wide.


  • Foundations: data contracts, consent & preference management, content/prompt policy, model registry, evaluation & red-teaming, audit trails.
  • LLMOps/MLOps: retrieval/RAG pipelines, human-in-the-loop, quality/bias/safety/drift monitoring, performance & cost controls.
  • Risk & compliance: Responsible AI controls, IP/copyright governance, vendor due diligence, incident response.
  • Enablement: CoE & community of practice, secure sandboxes, role-based training (exec/product/engineering/marketing/legal).
  • Value realization: portfolio scoring, funding/chargeback, OKRs tied to revenue, cost, risk.
     

Cross-link: See “AI for Growth” on the Digital Services page for marketing & experience use cases.

Operational Excellence

Product Management & Value Realization

Product Management & Value Realization

Diagnose, redesign, and automate processes to remove waste and risk.


  • Diagnostics: time-and-motion + system logs, benchmarking, service blueprints, gap & root-cause analysis.
  • Improvements: automation candidates (RPA/AI), SOPs & controls, SLO/SLAs, FinOps/CostOps, quality & incident management.
  • Outcomes: lower cost-to-serve, shorter cycle times, higher reliability and CX/EX.

Product Management & Value Realization

Product Management & Value Realization

Product Management & Value Realization

Build the right things, and prove the impact.


  • Portfolio & product: strategy, prioritization (RICE/WSJF), stage gates, discovery→delivery loops, experimentation backlogs, pricing & packaging.
  • Commercialization: ICP/segmentation, offers, launch playbooks, adoption & lifecycle programs.
  • Measurement: LTV/CAC discipline, incrementality testing, MMM + MTA, adoption & quality scorecards, benefits tracking vs. baseline.
  • Outcomes: faster product-market fit, higher retention/revenue, clearer ROI.


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