Digital Services

 Our Marketing solutions are based on business objectives defined by our clients. Our solutions include work in the following areas:

• Marketing Strategy & Tactical Execution [we are focused on delivery]
• Demand Generation [GTM, segmentation, tactical mix, omni-channel orchestration]
• Marketing Communications [creative, online/offline, ACTR]
• Brand Management [core messaging, value propositions and positioning]
• Customer Insights [journey, attribution, experiential, competitive]
• Performance & Success Measures [acquisition, conversion, ROI, LTV, etc.]

 In order to create a Technology solution we work closely with each customer to understand business objectives/drivers and consumer/business needs. We then collaborate to build a tailored digital solution/ecosystem designed to meet drivers and needs. Our digital solution can include all or some of the followings:

• Marketing Experiences [Mobile Marketing, Display/Video/Search/Social Ads, Communities, eMail/ Influencer/Social Media/Content Marketing, Personalization, Optimization, Creative and Design]
• Marketing Operations [Audience data, Asset Management, Project Management, Vendor Analysis, Performance, Dashboards, Analytics and BI]
• Middleware [DMP/CDP, Tag management, Identity and APIs]
• Platforms [CRM, Campaign Management, Web Content and eCommerce]
• Infra-Structure [Big Data, Mobile App Development, Web Development and Social Development]

Our Customer Experience Management (CEM) includes two components, design-driven execution and messaging management.

• Design-driven execution is having an eye on the overall customer experience and ensuring it is consistently served across all touchpoints. This is a highly collaborative process to achieve design advantages. And it forces creativity in order to find solutions to meet customer needs and technology capabilities.
• Messaging Management focuses on a continuous loop of knowing who the audience is up to a 1:1 basis, creating relevant channel specific content, delivering timely, and using the channels and devices desired by a customers. Then measuring all touchpoints and behaviors, analyzing with analytics and AI, and optimizing future campaigns to deliver better results.  

Our Innovation solution is focused on innovating with purpose. Our process is tied to Agile methodology and focused on needs within core, adjacent and disruptive needs.

• Core - needs within existing markets and products
• Adjacent - needs with for new markets or new products.
• Disruptive - needs for new markets and products.

We believe when innovation is tied to Agile methodology it produces continuous improvement across both employee and customer experiences.