Digital Services

Turn strategy into lift across the full funnel, grounded in data, experimentation, and creative that scales.

What we deliver

• Growth & GTM: ICP definition, segmentation, value props, pricing/offer tests, ABM & lifecycle programs, PLG  motions.
• Omnichannel orchestration: Email/SMS/push, web/app, search/social/video, retail media & marketplaces, coordinated by journey stage.
• Performance & experimentation: CRO, A/B/n & bandits, landing funnels, creative testing, incrementality (geo/cellular), MMM + MTA.
• Content & creative ops: Modular content, generative-AI assist, DAM governance, production workflows that speed time-to-market.
• Marketing science: LTV/CAC discipline, cohort analytics, churn/propensity models, next-best-action and offer optimization.

Outcomes we target
Higher conversion, lower cost-to-serve, improved retention/LTV, faster learn cycles, transparent ROI. 

Composable, privacy-safe stacks that turn first-party data into advantage—and make AI useful in production.

Core capabilities

• Data foundation: Event schemas & tracking plans, server-side tagging, identity resolution, consent & preference management, data contracts.
• Customer platforms: CDP/CRM, journey orchestration, feature stores for ML, clean rooms for media & partnerships.
• Content & web: Headless CMS, design systems, edge rendering, performance/SEO health, experimentation frameworks.
• Analytics & BI: Real-time dashboards, self-serve metrics, MMM + attribution pipelines, decisioning APIs.
• AI enablement: Retrieval/RAG pipelines, model evaluation, guardrails, LLMOps/MLOps, cost/latency monitoring.
• Integration & middleware: Event streaming, API gateways, tag management, identity, data lake/warehouse.

Principles
Composable > monolith. First-party > third-party. Privacy-by-design. Security-by-default. Vendor-neutral. Measurable from day one.

Design customer and employee experiences that are inclusive, adaptive, and provably effective.

What we do

• Journey & service design: End-to-end mapping across marketing, sales, service, and product; remove friction and handoffs.
• Personalization: Rules + ML adapt content, UI, and offers in real time across channels.
• CRO & UX: Research, prototyping, usability, micro-interactions; disciplined test backlogs tied to revenue goals.
• Accessibility & inclusion: WCAG-aligned design systems, responsive patterns, assistive-tech support baked in.
• Voice of customer: Feedback loops, behavioral analytics, session insights, continuous optimization.

Result
Higher conversion, satisfaction, and task completion, at lower effort and cost.

Innovation with purpose: ship small, learn fast, scale what works.

How we run it

• Portfolio lens: Core (optimize what exists), Adjacent (new segments/uses), Disruptive (new models/markets).
• Lean delivery: Problem framing → hypothesis → prototype/PoC → in-market pilot → scale with guardrails.
• AI labs: Safe sandboxes for copilots, content automation, and decisioning, governed for risk, IP, and bias.
• Value realization: Every initiative has owners, OKRs, and a path to productization or sunset.

Outcome
A steady pipeline of validated wins, not science projects.